All business owners recognize the importance of their window displays. If your display is well-designed and well-organized, you can attract more people to your business and improve your profit levels too. However, you need to get your window display right if you are to truly reap the rewards of what this marketing platform offers you. With so many display supplies to choose from, it can be difficult to know how to use them effectively.
When I worked for a Hallmark store in college, my leader recognized my creativity and would ask me for help in creating window displays from time to time. We had two windows. One had to be done the way Hallmark corporate wanted it, the other was up to each individual store. I had so much fun coming up with cute and new ways to display our fun merchandise! I wanted the window to be something different; something that would draw customers in and I always succeeded. The window display is the first thing people see before walking into any business, and first impressions are everything!
5 Ways to Make Outstanding DIY Window Displays For Your Business
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A lot of people go down the route of paying someone else to make their display, however, it’s so easy to do this yourself! All you need is some quality cardstock, a good printer, hot melt glue sticks and a few other supplies. Going down this route will save you money, and it brings a bit of fun to the equation as well, doesn’t it?
One type of business that may overlook creating beautiful window displays are real estate agencies. If you can stage a home, you can stage your window display to perfection as well. Below is sound advice I’d give anyone, especially real estate agents, that are about to create a window display.
1- Be Unique
5 Ways to Make Outstanding DIY Window Displays For Your Business
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One thing you may have noticed is that a lot of estate agent window displays look the same. They all seem to follow the same window marketing approach – i.e. they showcase rows of properties in the window and nothing else. This presents an opportunity to you. If you can break this mold and stand out from the other estate agencies in your area, you really will entice more people to use your services. Do something a bit different with your window display, and you will be the estate agency that people remember in the local area. This will do wonders for your brand image and your recognition.
Anthropologie is one business I look to when it comes to creating unique window displays. If you ever are in need of creative ideas, Google “Anthropologie Window Displays” and all kinds of cool photos will come up! Anthropologie hires artists to create many of their windows, however, you can use some of their ideas to inspire some of your own.
2- Use Your Branding
5 Ways to Make Outstanding DIY Window Displays For Your Business
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While we encourage you to stand out from the crowd, this does not mean do something wacky and completely out-of-the-box. Remember, you need to give off an air of professionalism and sophistication. You want people to trust you to sell their house or to help them buy a property, and so your window display needs to evoke trust by showcasing high levels of class and professionalism. Nowadays, branding is everything, and you need to keep your brand image in mind when you design your window display.
You can order a custom vinyl window decal with your branding on it from Amazon. See the link below.
3- Special Offers
5 Ways to Make Outstanding DIY Window Displays For Your Business
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Aside from this, another marketing approach to make the most of when it comes to estate agent window displays is to entice people with special offers. As mentioned, these window displays are usually just rows of properties, and so you can stand out with a great deal or discount. Perhaps you have an exclusive property on your books? Maybe you are offering a promotional deal or discount for your customers to take advantage of? These are the sorts of things that are going to make people stop and take note. Therefore, promotional posters can work really well when it comes to estate agent window displays.
Amazon has lots of options of things you can purchase to help make your houses and deals stand out. This clean display looks really nice without being too much. It lights up so you can see it at night too.
4- Keep It Fresh
5 Ways to Make Outstanding DIY Window Displays For Your Business
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In addition to the points that have already been mentioned, it is also imperative to update your window display on a regular basis. There is nothing worse than walking past an estate agency and finding a property or two that you are interested in, only to discover that these properties have in fact been sold. Of course, there are rare incidents when this is unavoidable, i.e. if you have literally just sold the house. However, there is no excuse for letting properties stay in your display for days if they are no longer available. If you do this, not only are you missing out on an opportunity to sell another product, but you will have a detrimental impact on your brand image too, as it shows a lack of professionalism.
5- Light It Up
5 Ways to Make Outstanding DIY Window Displays For Your Business
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Last but not least, another strategy you may want to consider making the most of is the use of LED window display products. LED display systems are highly advised for a number of different reasons. Not only do they look impressive, but they are contemporary and striking, and so this is the type of display product that is guaranteed to turn the heads of everyone that passes by your estate agency. You can also use this to highlight the most important areas of your window display to ensure they generate the attention you are looking to achieve.
All things considered, a window display is an exciting and impactful tool that is available to all business owners. If you do not design this area of your business with care, then you are going to be missing out on a massive opportunity. So, take advantage of the different strategies that have been suggested in this post, and watch the level of interest in your business increase and your profits rise too.
This is a sponsored article. All opinions and ideas expressed in this post are based on my personal point of view.