Brand Voice

Writing for brands

While I’ve been writing in the happy, educational, and expert voice of the DIY Home Improvements website, carolynsbloomingcreations.com, I have also written in the voice of other brands. I am versatile in my writing style and have adapted my writing to fit the brands of Humana, SchoolArts Magazine and Basecamp.

Basecamp Example

Here is my solution to Basecamp’s need for a marketing email template.

The problem: Basecamp was in need of an email marketing design template to help spread the word about their helpful and easy to use free project management tool

Solution: A UX friendly and human-focused simple design, highlighting Basecamp’s best features, using their icons, branding and helpful article links to learn more about the product. I also researched their “voice” (found within their website) and copied it in my writing style.